Jack Daniel's exhibition booth made for the Bar Show festival, inside the Palazzo dei Congressi in Rome.
This stand is one among those we made for this occasion. Its peculiarity was being able to contain many activities that coexisted with each other. Inside, in fact, you could find a storage area, a guided workshop, a working bar and a skateboard stunt show. This was accompanied by a DJ set and a performance by street writers, who by the end of the three-day fair, had completed a graffiti on the back of the booth. All the elements were custom-made by hand.